From March 4 to 7, 2025, the largest travel exhibition, ITB Berlin 2025, was held in Berlin. We are proud to report that representatives from UAMEDTOURS attended this event to establish connections with new partners.
Medical tourism pavilions were prominently featured, including dental clinics from Turkey. We are currently expanding our list of partners in Turkey who offer dental services in the city of Antalya.
The Ukrainian stand was also of significant note. We discussed tourism development in Ukraine and preliminarily agreed on cooperation with the Association of Ukrainian Tour Operators.
The International Tourism Exchange ITB Berlin is the world's leading travel industry exhibition, held annually in March in Berlin. It brings together representatives of tourism organizations, tour operators, hotels, airlines, and other travel service providers from around the globe.
The first ITB Berlin took place in 1966 on the initiative of Manfred Busche. Only nine exhibitors from five countries participated — Egypt, Brazil, West Germany, Guinea, and Iraq — showcasing their offerings on an exhibition area of 580 m² to 250 professional visitors. Since then, the exhibition has seen continuous growth: by 1974, the exhibition area surpassed 20,000 m², and by its 50th anniversary in 2016, ITB Berlin attracted 10,000 exhibitors from 187 countries, visited by 120,000 professional and 60,000 private visitors.
Participants of ITB Berlin represent all segments of the travel industry: national and regional tourism organizations, tour operators, travel agencies, carriers, hotels, insurance companies, car rental agencies, technology providers, and more. The exhibition is open to both professional visitors and the general public, with over 70% of private visitors coming from Berlin and Brandenburg, and the remainder from neighboring federal states and Poland.
Interesting Facts about ITB Berlin
- Every year ITB Berlin selects a new partner country that gets the opportunity to present itself at the exhibition. In 2018, for the first time, a German region — Mecklenburg-Vorpommern — became a partner. In 2019, Malaysia was a partner, and in 2024, it was Oman.
- ITB Berlin has always been at the forefront of introducing new trends in tourism. In the 1980s, the exhibition addressed the topic of “new media,” and in 2000 it discussed mobile internet. The Travel Technology segment became one of the largest and most international at the exhibition.
- In 1992, ITB Berlin raised issues of human rights in tourist destinations and included environmental protection in its program, promoting environmentally friendly and resource-conserving initiatives in the tourism market.
